Fitness TV gets the WORX
Fitness TV, the UK’s first dedicated health and fitness television channel has been bought by TV Worx Limited, a dedicated media organisation who specialise in taking products to market through TV production, website construction, fulfilment and customer service.
Fitness TV launched on our screens back in July 2009 and has enjoyed a dramatic rise in audience. The highlight of the first year was the hugely successful Big Workout campaign launched in the New Year. As a result of which over half a million people now exercise regularly.
With the acquisition by TV Worx, the Fitness TV Brand is set to engage more viewers, more participation and more advertisers. It is because of the advertising success enjoyed by TV Worx that the purchase has happened.
“When I heard the channel may cease to broadcast on Sky, I was quite astounded as the channel proved massively beneficial for me and my products as an advertiser”, says Tim Morrison, Chairman of TV Worx.
As TV Worx knowledge and success in the media, particularly television, continued to grow, acquiring our own TV channel seemed like a natural progression. With an established brand and loyal viewer following ready-made, the decision to take on Fitness TV was an easy one.
“Combining our strengths in retail with informative and inspiring content gives us the opportunity to be a focused specialty company.”
With its own production facilities and studio in the heart of London, and warehousing in the midlands, TV Worx provides Fitness TV with the stable platform to operate from. The creation of new content for the channel has already begun, including a fitness model series in conjunction with Ultra-FIT magazine, USN, Tonic Gear and FitKitPro and a record show from the US as well as the second instalment of ‘The Big Workout’ in the New Year.
The new company will operate advertising and sponsorship out of Fitness TV’s original HQ in Longwood, Huddersfield, West Yorkshire and production and playout from TV WORX GROUP’s Head Office and studios in London.