Fitness Industry gets behind new Sky channel - Fitness TV

London - 28th May 2009 - Fitness TV, the UK's first dedicated health and fitness TV channel, is celebrating an unprecedented level of support from top fitness industry bodies and businesses.

The TV channel, which is due to launch later this summer on Sky, is thrilled to have secured a number of exciting brand partnerships and industry associated support from a variety of sources including; The Fitness Industry Association (FIA), Connection Fitness, Power Music, and Denise Page, Curriculum Director for YMCAfit and Fitness TV's Content Advisor. All parties fully endorse Fitness TV and are looking forward to the channel's launch this summer.

David Stalker, Operations Director from The Fitness Industry Association says: "We are really pleased to back Fitness TV and believe the new channel will help support and inspire people from all walks of life to increase their fitness and wellbeing."

Fitness TV offers a unique opportunity for health and fitness industry brands to connect directly with their target audience through Fitness TV's multi-platform offering. It also provides companies the option to broadcast bespoke TV shopping programmes and to advertise their products directly through the company's website Fitness.TV
Luan Underwood, Managing Director of Media Fitness Ltd and creator of Fitness TV says: "We're excited about the recent partnerships and are looking forward to working with even more like-minded businesses. Our goal is to encourage and inspire everyday people into achieving a fitter and healthier lifestyle. Fitness TV provides advertisers and sponsors with direct access to the heart of an audience already engaged in the health and fitness topic both online and on air - our viewers are their target audience,"

The brand partnership opportunities are proving to be a real success and Fitness TV has just signed one such agreement with the equipment supplier Connection Fitness, which will see them selling fitness equipment on one of the channel's teleshopping programmes.

Power Music - the world's number one source of music for fitness professionals - has also signed up as a brand partner and supplies the music for Fitness TV's new series of programmes.

Launch Brand Partnerships offer a complete bespoke marketing package, enabling companies to take full advantage of the channel's own marketing and PR campaigns leading up to the summer launch.

Daniel Foskett, Managing Director at Connection Fitness, says: "Fitness TV is the perfect platform to reach consumers who we know are going to be interested in our products. It's the marketing opportunity we have been waiting for and one that we couldn't possibly ignore. We are already seeing significant benefits of advertising on the site and are very excited about what the future holds for Fitness TV and Connection Fitness as a partner of this innovative new channel."

The YMCA has expressed its full backing of the new channel by working with Fitness TV to inspire, educate and support people of all ages and levels of fitness to make small, important steps towards living a healthier, more balanced lifestyle.
Denise Page, Curriculum Director for YMCAfit, and one of Fitness TV's industry advisors, is pleased to be endorsing Fitness TV and says: "I fully believe that Fitness TV is going to be an effective source of support and motivation for so many people. I can't wait until the channel goes live and for viewers to be inspired by the superb variety of new content on offer".

Fitness TV, which will introduce a whole new range of exclusive workout programmes this summer on Sky, is delighted about its new collaborations and looks forward to securing more partnerships with organisations looking to extend brand awareness and grow their businesses.

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