Fitness TV Launches Medium For Targeted Advertising
Fitness TV, the UK's first digital TV channel dedicated to health and fitness, will be free to air on Sky this Summer, with the goal of reaching 600,000 viewers each week by the end of its first year.
Media Fitness Limited, owner of Fitness TV, has plans to expand the brand on a global scale and is already in discussions with operators across Europe and the Middle East. A consumer website is scheduled to launch at the end of April, providing a portal for all things health and fitness.
Programme content for Fitness TV will be positive and motivational and it is expected to reach a broad range of consumers at all levels of fitness. The channel's main objective will be to inspire its viewers into taking on healthier, more balanced lifestyles.
Workouts will be updated on a regular basis and suitable for men, women and children including the elderly and disabled. In addition to aerobics, Pilates, resistance training for men and children's Yoga there will also be lifestyle content covering a wide variety of topics ranging from nutrition and alternative therapies to inspirational real-life stories about Athletes and the viewer.
The launch of Fitness TV marks a breakthrough for the health and fitness industry. It will provide the first and only cost-effective broadcast medium for the industry to reach its target market. There will be a variety of packages available including spot advertising, sponsor credits, shopping TV and online advertising opportunities on the channel's consumer website. There are also a limited number of launch brand partnerships and key sponsorship packages available.
Spot advertising rates will be starting from as low as £20 for a 30 second slot, opening the medium of television to companies previously unable to afford it. Fitness TV's advertising and sponsorship rates are so competitive that its packages have the potential to produce a better return for money than some of the health and leisure industry's traditional forms of marketing.
The concept of working out in the home has already been adopted by the nation with many TV celebrities producing their own fitness DVDs and enjoying an increase in sales year on year. This demand for fitness in the home will only increase as the Government continues to raise awareness of the need for exercise; it aims to get more than one million UK consumers adopting a healthier lifestyle by 2012. Fitness TV will provide these consumers with a convenient and flexible alternative avenue through which they can reach their fitness goals.
Luan Underwood, Managing Director at Media Fitness Ltd, says: "There has never been a more exciting time to get involved in fitness. It is high on the Government agenda and it is essential that the nation gets fitter if we are to stem the obesity crisis the nation now faces. Fitness TV is unique in its offering, and with health being one of the biggest influences on consumer purchasing habits, it is a fantastic medium for advertisers to reach their audience.
"The combination of digital TV, diversification of the commercial market and lower-cost TV production has enabled us to create a TV station that is commercially viable for both us and our advertisers.
"Our competitive advertising rates and sponsorship packages have been created to offer companies value for money and maximum flexibility because we want consumers to be offered the greatest variety of products for health and wellbeing, not just the high end products usually associated with TV."
Fitness TV even has its own dedicated sales response team that will work with those companies new to the platform to create low-cost, high-quality television programming.
For more information visit: www.fitness.tv
- Ends -