Fruity Friday
Fruity Friday is an annual awareness and fundraising campaign by World Cancer Research Fund (WCRF UK), to increase public awareness of the links between diet, nutrition and cancer prevention, and to raise valuable funds for cancer research and education programmes of cancer prevention.

What exactly is fruit?
Fruit is the fleshy and often sweet part of a flowering plant or tree that contains its seeds.
Why should I eat more fruit?
Fruit contains a wide range of antioxidants, vitamins, minerals, fibre and other phytochemicals – naturally occurring plant compounds that can be beneficial to your health by protecting cells in the body from damage that can lead to cancer.
What is a portion?
Fresh, frozen, dried and tinned fruit and vegetables all count towards your 5 A DAY. Healthier choices are tinned fruit in natural juice, and tinned vegetables in water.
One adult portion is equivalent to:
- 1 whole apple or banana
- 2 whole plums or satsumas
- A handful of grapes or berries
- 3 tablespoons of cooked vegetables such as carrots, peas or sweetcorn
- 1 cereal bowl of mixed salad
An easy way to remember what a portion is, is to think of it as a handful – this works for both adults and children!
Follow the rainbow rule
Many of the bright rainbow colours we see in fruit come from phytochemicals. By choosing a variety of different coloured foods not only will our meals look more appetising but they will also be providing us with the best possible mix of health-enhancing nutrients.
Easy ways to 5 A DAY
Following one or two of these simple suggestions each day will boost your fruit and vegetable intake and make sure you’re well on your way to 5 A DAY!
Breakfast
- Add a sliced banana, handful of berries or dried fruit to your cereal
- Make a fruit smoothie using low-fat yoghurt and fresh fruit such as
mangoes or berries
Healthy snacks
- A handful of cherry tomatoes
- Celery or carrot sticks with reduced-fat houmous or salsa
Main meal
- Include at least 2 portions of vegetables with main meals
- Add extra vegetables to curries, casseroles, pasta and rice dishes
Find out how you can get involved in WCRF UK's Go Bananas on Fruity Friday campaign on Friday 14 May 2010.

